Today’s bride-to-be has thousands of options when it comes to choosing an outfit for the happiest day of her life. Some brides want a traditional look, others picture a fusion creation that bridges the gap between east and west. From traditional stitch work to embellishments on fabrics such as silk, cotton or linen, anything and everything is possible. A bespoke bridal creation is something Zarkan of London is highly experienced in creating. The luxury fashion brand a boutique in the East London East Shopping Centre, the first mall in Europe specialising solely in Asian bridalwear.
When you come into our boutiques you’ll see we have hundreds of ornate occasionwear choices that are just perfect for your Big Day – from lehengas, bejewelled gowns, stunningly decorated jackets and exquisite bridal saris. All pieces are made-to-measure for our brides. We design some collections in-house taking inspiration from Indian and Pakistani designers. English bridal designers also inspire us with their use of lace and vintage finishings. We find that fusion styles are most popular with our customers.
Zarkan of London handpicks stock from India altering the designs for the British Asian market. Everything we select for Zarkan of London customers is carefully considered – it’s just one of the many ways we show our attention to detail. On a more personal note, we’re the same age and live the same lifestyles as many of our customers, which gives us a unique insight and understanding of their world. It puts us in a better place to understand what they would want from their bridal outfits.